The customers today are very knowledgeable and savvy (often know more about us ...) and choose in terms of real benefits (of products and services). For this reason or if he has real quality (real and perceived), or you risk that should be looking elsewhere.
must therefore be well prepared not only on the product and technology, but also the creation of the special world of emotions, which is not only a service and simply Offir. In
Generally we can identify three dimensions of the Service Luxury:
Professional look
human aspect
LOOK
1. the professional look about all the dynamics of the TECHNICAL SKILLS , experience PRACTICE , the Product knowledge and its APPLICATION , which we call the ' EFFICIENCY .
2. touches the human aspects of ' BE INVOLVED , ie create a privileged relationship with the customer, which creates Emotions Positive and promising to increase his satisfaction.
3. The aesthetic concerns the magical world of 'ELEGANCE , so the language used, how to welcome the customer lounge, behavior and how you choose to display the products. The mix of these 3 positive aspects, they are excellent, goes in the direction of Service Luxury and make the difference with other salons instead simply treat the professional look, leaving the other 2 dimensioni.L 'argument is good beyond a short post, well aware that the path we have undertaken since the beginning is long and difficult, but at the same time stimulating and, with the objective reached, it offers very high personal and professional satisfaction by involving the client in something that has no equal.
