I wanted to share the achievements with a campaign web-marketing and positioning used to increase traffic on a new travel portal that I managed the development and design.
As with all new projects, the hardest thing is to increase traffic, and to do that I have examined several aspects:
1) The url of the portal: I created the search engine they were url frielndly (the type http://url-del-portale/Italia/ Hotel / Veneto / Venice . Htm)
So your keywords searched by users are also included in the url ("Hotel" + "Venice").
2) Titles and Meta Tags: given the 'high competition in the tourism sector I tried to include some good meta tags and title tags tactics that include of competitive keywords but at the same time original: If
I added the meta title such as "Hotel in Venice", "B & b in Rome" would surely appeared on page hundredth as portals that use these keywords are a billion, so I would not have been possible to climb the SERPs, however, by inserting " Hotel to Venice from 30 € " I ottentuo good results (first page), Veneda out to all users Cerrca a particular hotel by price, in this way will also appear if a user types "... € Hotel in Venice, thus not indicate the exact price, however, because in the search query are 3 keywords entered by the user .
the purposes of indexation of the site and its search engine optimization, to rely on generic and highly competitive keywords is almost entirely useless: we are all aware that the highest conversion rate is generated by "long-tail keyword" (in Italian, "the long tail keywords") , ie keywords specific to three or more terms.
3) Social Network: the best result I got was thanks to ' adding the button "I like" the site and opening a fan page on Facebook, where I posted the links of the hotels reviewed, so that all users could view these hotels within their home and boards.
Within days, thanks to the button "I like" the page has been visited by over 1500 users.
To create good link on Facebook, I added three pages of the portal tag:
a) \u0026lt;meta property = "og: title" (to see a descriptive title on Facebook)
b) \u0026lt;meta property = "og : description "(to view a description)
c) \u0026lt;meta property =" og: image (to display an image)
In this way I got the link with graphic description, title and eye-catching photo for you . It must be said that now
Facebook pemette view posts also in the search results , ie when a user searches for a phrase detrminata using the search box (when users search, pages or groups).
With the opening of the fan page I turned up unexpectedly, and the exponential number of facilities reviewed, as the hotel see the link of the structures already present and wished to be present, too ...
Inotre I created a script (there are still ready plugins) that you post to Twitter every structure inserted in the portal, then traffic using Twitter to point users to the portal. What
search engines were redefining its image and its modus operandi in the direction of "social" had already guessed , from indexing of Twitter tweets in two new ways to search the two giants of the sector, Bing Realtime Search and Social Search to Google.
This is because the value and weight that social networks have reached a significance that they can no longer be ignored by the ranking algorithms.
In conclusion I stress that I have not invested any money in adwords or e-mail marketing: the portal also has one year of life and a low pagerank;
as you can see just 3 simple steps to get very good results.
Here is a screenshot below to Circulation analytics before and after the marketing campaign
1) The url of the portal: I created the search engine they were url frielndly (the type http://url-del-portale/Italia/ Hotel / Veneto / Venice . Htm)
So your keywords searched by users are also included in the url ("Hotel" + "Venice").
2) Titles and Meta Tags: given the 'high competition in the tourism sector I tried to include some good meta tags and title tags tactics that include of competitive keywords but at the same time original: If
I added the meta title such as "Hotel in Venice", "B & b in Rome" would surely appeared on page hundredth as portals that use these keywords are a billion, so I would not have been possible to climb the SERPs, however, by inserting " Hotel to Venice from 30 € " I ottentuo good results (first page), Veneda out to all users Cerrca a particular hotel by price, in this way will also appear if a user types "... € Hotel in Venice, thus not indicate the exact price, however, because in the search query are 3 keywords entered by the user .
the purposes of indexation of the site and its search engine optimization, to rely on generic and highly competitive keywords is almost entirely useless: we are all aware that the highest conversion rate is generated by "long-tail keyword" (in Italian, "the long tail keywords") , ie keywords specific to three or more terms.
3) Social Network: the best result I got was thanks to ' adding the button "I like" the site and opening a fan page on Facebook, where I posted the links of the hotels reviewed, so that all users could view these hotels within their home and boards.
Within days, thanks to the button "I like" the page has been visited by over 1500 users.
To create good link on Facebook, I added three pages of the portal tag:
a) \u0026lt;meta property = "og: title" (to see a descriptive title on Facebook)
b) \u0026lt;meta property = "og : description "(to view a description)
c) \u0026lt;meta property =" og: image (to display an image)
In this way I got the link with graphic description, title and eye-catching photo for you . It must be said that now
Facebook pemette view posts also in the search results , ie when a user searches for a phrase detrminata using the search box (when users search, pages or groups).
With the opening of the fan page I turned up unexpectedly, and the exponential number of facilities reviewed, as the hotel see the link of the structures already present and wished to be present, too ...
Inotre I created a script (there are still ready plugins) that you post to Twitter every structure inserted in the portal, then traffic using Twitter to point users to the portal. What
search engines were redefining its image and its modus operandi in the direction of "social" had already guessed , from indexing of Twitter tweets in two new ways to search the two giants of the sector, Bing Realtime Search and Social Search to Google.
This is because the value and weight that social networks have reached a significance that they can no longer be ignored by the ranking algorithms.
In conclusion I stress that I have not invested any money in adwords or e-mail marketing: the portal also has one year of life and a low pagerank;
as you can see just 3 simple steps to get very good results.
Here is a screenshot below to Circulation analytics before and after the marketing campaign
http://business.travelbookagent.com/
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